Another Iceland is a fully licensed Icelandic travel agency, operating since 2009, specializing exclusively in professionally designed self-drive journeys across Iceland.
Operating directly from Iceland, we deliver structured, reliable, and high-standard travel experiences built on genuine local expertise and operational precision developed over almost two decades in the industry.
No reselling. No outsourcing. No unnecessary complexity.
Just Iceland — executed properly.
Founder & CEO, Another Iceland
"Iceland changed me before it became my business.
I spent years exploring every corner of this extraordinary country — the glaciers, the fjords, the hidden valleys most tourists never find. I drove every road, stayed in every type of accommodation, and learned what truly makes an Iceland trip unforgettable.
Another Iceland was born from that obsession. Not a travel agency that sells packages from a catalog — but a team that knows Iceland personally, and builds every itinerary the way we'd want to travel ourselves.
When you book with us, you're not getting a template. You're getting the result of thousands of kilometers driven, hundreds of hotels tested, and a genuine love for this place.
See you in Iceland."
We collaborate with some of Iceland’s finest accommodation providers across all comfort levels — from boutique stays to premium countryside retreats. Our partnerships are built on years of direct cooperation and personal relationships with property owners and management teams.
Through Bokun — one of Iceland’s leading booking systems connecting guided tours and activity providers — we maintain seamless integration with the country’s top experience operators.
WWe also maintain long-standing partnerships with leading Icelandic vehicle rental companies, ensuring priority access, operational flexibility, and consistent service standards.
This level of integration ensures reliability, priority handling and consistent operational standards.
Trip at a Glance
Key Destinations
Optional Activities
How it works
Book online — just 10% deposit today
Reserve your trip securely with a small deposit. No full payment until you're ready.
We handle everything for you
Our Iceland specialists book your hotels, rental car, and any optional activities — tailored exactly to your group.
Your full trip in the navigation app
Your itinerary, hotels, car, recommended restaurants, and every point of interest — all loaded into our app before you land.
Unlimited changes, zero stress
Want to add a day? Swap a hotel? Change your arrival? Our team will make it happen — with patience, speed, and a smile.
Trusted by travelers worldwide
"Excellent experience. High level of professionalism and quality from planning to execution — all went smoothly as planned. Amazing experience. This is the second time we've used Another Iceland, and we'll absolutely be back."